Optimus Lux
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Optimus Lux - Privacy Policy

This Privacy Notice for the website ("Optimus Lux Robotics," "we," "our," or "us") outlines how and why your personal information may be collected, stored, used, and shared ("processed") when you interact with our services ("Services"), including but not limited to the following activities:

  • Access our website or any affiliated platforms that reference this Privacy Policy.
  • Engage with us through activities such as product purchases, marketing communications, customer support, or participation in events and promotions.

Have questions or concerns? This Privacy Notice is designed to clarify your rights and inform you of the options available regarding your personal data. If you do not agree with any part of our privacy practices, we respectfully ask that you refrain from using our Services.

For further assistance or inquiries, please contact us at [email protected].

Overview of Important Information

This overview highlights key aspects of our Privacy Notice. For detailed explanations, follow the links provided or navigate using the table of contents below.

What personal data do we collect? When you browse, access, or interact with our Services, we may collect personal data depending on your activity, preferences, and the features you use. Learn more in Personal Data You Provide to Us.

Do we process sensitive personal data? We only collect and process sensitive data when legally allowed or with your explicit consent. More information is available in Sensitive Information We Handle.

Do we receive data from third-party sources? Yes. We may obtain data from public databases, partners, affiliates, or social platforms. See Information Received From Third Parties for details.

How is your data used? We use your data to operate, improve, and secure our Services, communicate with you, prevent fraud, and meet legal obligations. Additional purposes may apply with your consent. See How Your Data Is Handled.

When and with whom do we share your data? We may share your personal data with trusted third parties under specific circumstances. Full details are available in When and With Whom We Share Your Personal Data.

How do we protect your data? We use a combination of technical and organizational safeguards to protect your information. While we work to ensure security, no method is entirely foolproof. Learn more in How We Protect Your Data.

What are your privacy rights? Your privacy rights may vary depending on your location and applicable regulations. For a full overview, see Your Privacy Rights.

How can you exercise those rights? To make a privacy-related request, contact us directly through our website or email. We’ll respond in line with applicable privacy laws.

Want the full details? Read our complete Privacy Notice to understand how Optimus Lux handles your personal data from start to finish.

Contents at a Glance

1. What Information Do We Collect? 2. How Do We Use Your Data? 3. What Legal Grounds Justify Data Processing? 4. When and With Whom Do We Share Your Information? 5. How Do We Handle Third-Party Websites? 6. Do We Use Cookies and Tracking Technologies? 7. How Do We Handle Social Media Logins? 8. How Long Do We Keep Your Data? 9. How Do We Protect Your Information? 10. What Are Your Privacy Rights? 11. How Do We Handle “Do Not Track” Requests? 12. Privacy Rights for California Residents 13. Privacy Rights for Virginia Residents 14. Do We Update This Privacy Notice? 15. How Can You Contact Us About This Notice? 16. How Can You Review, Update, or Delete Your Data?

1. What Information Do We Gather?

Information You Voluntarily Provide to Us

Summary: We collect personal data that you voluntarily share with us.

We gather personal details that you choose to provide when registering for our Services, requesting information, engaging in activities on our website, or reaching out to us directly.

Personal Information You Provide

Overview: The type of personal data we collect depends on how you interact with our Services and which features you use.

This may include (but is not limited to):

  • Your name
  • Email address
  • Postal address
  • Phone number
  • Username
  • Contact preferences and authentication details

Sensitive Personal Data

In certain cases, and only with your explicit consent or when legally permitted, we may process sensitive personal data.

Social Media Account Information: You may have the option to register or log in using your social media accounts (e.g., Facebook, Twitter). If you choose this method, we will collect data as outlined in the section titled "How Do We Manage Social Media Logins?".

Please ensure that all personal information you provide is accurate, complete, and up to date. Notify us promptly of any changes.

Information Collected Automatically

Brief Overview: Certain technical data is collected automatically when you access our Services.

This includes details such as your IP address, browser type and settings, device information, language preferences, referring pages, general location, and usage patterns. We use this data for security purposes, service optimization, and internal analytics.

Like many other digital platforms, we also use cookies and related tracking technologies.

Automatically collected data may include:

  • Log and Usage Information: Our servers record diagnostic, performance, and usage information in log files. This may include your IP address, browser configuration, device identifiers, timestamps, visited pages, search terms, feature usage, crash reports, and system diagnostics.

Information Gathered from External Sources

Summary: We may supplement the data we collect with information from trusted third parties.

This includes publicly available sources, affiliate networks, marketing partners, third-party data providers, and social media platforms. Such information may include mailing addresses, job titles, email addresses, phone numbers, behavioral insights, IP addresses, and social profile data—depending on your privacy settings within those platforms.

2. How Do We Handle Your Data?

Summary: We process your data to deliver and improve our Services, ensure secure and trustworthy interactions, prevent fraud, maintain communication, and meet legal obligations. With your explicit consent, we may also use your data for additional purposes.

Your personal data may be used for a variety of purposes, depending on how you interact with our platform. These include, but are not limited to:

  • Account Creation and Management: Facilitating registration, login processes, and account maintenance.
  • Service Delivery and Optimization: Providing the services you request and enhancing their performance and user experience.
  • Customer Support: Responding to inquiries, solving issues, and providing assistance throughout your interaction with us.
  • Order Processing: Managing purchases, payments, order fulfillment, returns, and related logistics.
  • User Communication: Enabling direct communication between users where applicable within our Services.
  • Updates and Notifications: Informing you of service changes, policy updates, new features, or promotional opportunities.
  • Security and Fraud Prevention: Monitoring activity to detect, investigate, and prevent fraudulent or unauthorized behavior.
  • Analytics and Performance Tracking: Analyzing user behavior to refine features, content, and performance across the platform.
  • Safety and Risk Mitigation: Identifying and addressing technical issues or threats to user safety or platform stability.
  • Personalized Marketing: Delivering offers, updates, and content tailored to your interests (with consent, where required).
  • Legal Obligations and Enforcement: Processing data as needed to comply with legal regulations or to protect legal rights and prevent abuse.

3. On What Legal Grounds Do We Process Your Personal Data

Summary: We process your personal data only when there is a valid legal basis under applicable law—such as your explicit consent, the need to fulfill a contract, legal compliance, protection of vital interests, or pursuit of legitimate business purposes.

If you reside in the European Union or the United Kingdom:

Under the EU and UK General Data Protection Regulation (GDPR), we are required to inform you of the legal bases upon which we rely when processing your personal data. These include:

  • Consent: We process your data when you have clearly agreed to it. You may withdraw consent at any time by following the instructions here: Withdrawing Your Consent.
  • Contractual Obligations: Processing is necessary to fulfill our contractual responsibilities to you or to respond to your requests before entering into a contract.
  • Legitimate Interests: We may process your data for our legitimate business purposes, provided these do not override your fundamental rights and freedoms. Examples include:
    • Creating personalized content and advertisements
    • Analyzing usage data to improve user experience
    • Executing marketing campaigns and measuring results
    • Preventing fraud or addressing technical/security issues
  • Legal Obligations: We process your data as required by applicable laws, regulatory standards, or legal processes.
  • Vital Interests: In rare cases, we may process your data to protect your life or the life of another individual—such as during emergencies.

If you reside in Canada:

We may collect and process your personal data based on either express consent (clearly given) or implied consent (reasonably inferred from your actions). You may withdraw your consent at any time.

In certain circumstances, Canadian law permits data processing without consent, such as:

  • When collection is urgently needed for an individual's well-being and timely consent is not possible
  • For fraud detection, investigation, or security-related purposes
  • During business transactions, provided legal requirements are met
  • When used in witness statements for insurance-related claims
  • To contact next of kin in cases of injury, illness, or death
  • If financial abuse is suspected or needs investigation
  • When obtaining consent may compromise an investigation into a legal or contractual violation
  • To comply with court orders, subpoenas, warrants, or similar legal requirements
  • If generated during the normal course of employment or business activities, and consistent with the original collection purpose
  • When collected for journalistic, artistic, or literary purposes
  • If the information is publicly available as defined by law

4. When and With Whom Do We Share Your Information?

Summary: We may share your personal information in specific situations, as outlined below, and with trusted third parties.

Your personal data may be shared under the following circumstances:

  • Business Transactions: We may disclose or transfer your information in connection with mergers, acquisitions, asset sales, financing, or corporate restructuring involving all or part of our business.
  • Affiliated Companies: Your information may be shared with our affiliates, including parent companies, subsidiaries, joint ventures, or other entities under common ownership or control. All such affiliates are required to honor this Privacy Policy.
  • Partners and Collaborators: We may share your data with trusted business partners and service providers to deliver targeted services, features, or promotional content relevant to you.
  • Public Interactions: When you voluntarily disclose information in public areas of our Services (such as forums, comments, or social integrations), that information may be visible to other users and potentially accessible outside our platform. If you log in via social media (e.g., Facebook), connected users may view your shared activity and profile information.

5. How Do We Approach Third-Party Websites?

Summary: We are not responsible for the security, content, or data handling practices of third-party websites or advertisers that are not affiliated with Optimus Lux.

Our Services may include links to external websites, mobile applications, or third-party services, as well as advertisements from independent providers. These links may direct you to platforms that are not operated or controlled by Optimus Lux Robotics.

We do not endorse, guarantee, or accept responsibility for the content, privacy policies, security measures, or practices of these third parties. Any use of such external sites is at your own risk. We are not liable for any losses or damages that may result from your engagement with third-party platforms accessed through our Services.

We strongly recommend that you review the privacy policies and terms of use of any third-party websites you visit and contact them directly if you have any concerns or questions about how they handle your personal data.

6. Do We Utilize Cookies and Tracking Technologies?

Brief Overview: Yes, we may use cookies and similar tracking technologies to collect and store information about your interactions with our Services.

We utilize cookies, web beacons, pixels, and other related tracking technologies to enhance user experience, analyze usage patterns, and support the functionality of our Services. These tools help us understand how you interact with our platform and enable us to improve performance, personalize content, and deliver relevant communications.

To learn more about the types of cookies we use, why we use them, and how you can manage your preferences or opt out, please refer to our full Cookie Notice.

7. How Do We Manage Social Media Logins?

Brief Summary: If you choose to register or log in through a social media platform, we may receive certain information linked to your account.

You have the option to access our Services using your social media login credentials (e.g., Facebook, Twitter). When you do so, we may collect specific profile data from the respective platform. The information shared with us varies depending on the platform and your privacy settings, but may include your name, email address, profile photo, contacts, and other publicly available profile details.

We use this information solely for the purposes outlined in this Privacy Notice or as otherwise clearly explained through our Services. Please be aware that we do not control, and are not responsible for, how your personal data is used by the third-party social platforms you choose to log in through.

We recommend reviewing the privacy policies of those platforms to understand their data handling practices and how you can manage your personal information through your social media settings.

8. How Long Do We Retain Your Personal Data?

Brief Summary: We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required by law.

Your personal information is kept only for as long as it is needed to achieve the objectives stated in this Privacy Notice—unless a longer retention period is required or allowed by applicable legal, regulatory, tax, or accounting obligations.

We will not retain your personal data beyond the duration of your account’s active status with us, unless there is an ongoing legitimate business need to do so.

Once there is no further purpose or legal justification for keeping your information, we will either delete it securely or anonymize it. If immediate deletion is not technically feasible (e.g., stored in backup archives), we will securely isolate and protect the data from any further processing until permanent deletion becomes possible.

9. How Do We Secure Your Personal Information?

Brief Overview: We apply strong technical and organizational safeguards to protect your personal data from unauthorized access or misuse.

We utilize a combination of industry-standard technical and organizational security measures to ensure the confidentiality, integrity, and availability of your personal information. These measures include data encryption, access controls, secure server environments, and internal policies for data handling and breach response.

However, please note that no method of digital transmission or storage is entirely immune to security risks. While we are committed to protecting your data, we cannot guarantee absolute security. Any transmission of personal information through our Services is done at your own risk.

We strongly encourage you to access our Services via secure, trusted networks and to take personal precautions to protect your data—such as using strong passwords and enabling two-factor authentication where available.

10. What Privacy Rights Do You Have?

Brief Overview: Depending on your location—especially within the EU, UK, Canada, or other jurisdictions—you may have specific legal rights concerning your personal data. These include the ability to access, modify, delete, or restrict the use of your data.

Your Privacy Rights: In certain regions, such as the European Union, United Kingdom, and Canada, you may exercise the following rights regarding your personal data:

  • Request access to and receive a copy of the personal data we hold about you
  • Request correction of inaccurate or outdated data
  • Request deletion of your data in applicable circumstances
  • Restrict or object to the processing of your data
  • Request data portability where technically feasible

We will respond to all such requests in accordance with applicable data protection laws.

Filing a Complaint: If you reside within the EEA or UK and believe your rights have been violated, you may file a complaint with your local data protection authority:

If you are located in Switzerland, you may contact the Swiss Federal Data Protection and Information Commissioner.

Withdrawing Your Consent: If you previously gave us consent to process your personal data, you may withdraw it at any time by contacting us at [email protected] or as explained in the section "How Can You Contact Us About This Notice?". Please note that withdrawing consent does not affect the legality of prior processing nor data processed under other lawful bases.

Opting Out of Marketing: You may opt out of receiving marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly. Even after opting out, you may still receive essential service notifications regarding your account or transactions.

Your Account Information:

  • You can log into your account at any time to review, update, or delete your information.

If you choose to close your account, we will deactivate or delete your personal data from our active systems. However, we may retain some information as necessary to comply with legal obligations, prevent fraud, enforce our terms, or support investigations.

Cookies and Tracking Technologies: Most browsers accept cookies by default, but you can usually modify your browser settings to delete or decline cookies. Disabling cookies may affect the functionality of some features on our website. You may also opt out of targeted ads through third-party ad services.

For any privacy-related inquiries or to exercise your rights, please contact us at [email protected].

11. Managing "Do Not Track" Preferences

Most web browsers, mobile operating systems, and applications offer a "Do Not Track" ("DNT") setting that allows users to signal their preference to opt out of tracking across websites. However, no uniform technology standard for recognizing and responding to DNT signals has been finalized to date.

As a result, Optimus Lux does not currently respond to DNT signals or any other mechanisms that automatically communicate a user’s choice not to be tracked online.

If an industry-standard approach for honoring DNT signals is established and adopted in the future, we will update this Privacy Notice to reflect our practices accordingly.

12. Privacy Rights for California Residents

Brief Overview: California residents have specific legal rights regarding their personal data, including access, deletion, and non-discrimination rights under the CCPA.

Under the "Shine the Light" law (California Civil Code Section 1798.83), California residents may request, once annually and free of charge, a list of categories of personal information shared with third parties for direct marketing purposes, along with the names and addresses of those third parties. To submit such a request, contact us via the details in the "How Can You Contact Us About This Notice?" section.

If you are a California resident under 18 and have a registered account on our Services, you may request the removal of public content or information you've posted. Contact us with your account email and a clear statement that you're a California resident. While we’ll make this information inaccessible on our platform, it may not be completely erased from our systems (e.g., backups).

Your Rights Under the California Consumer Privacy Act (CCPA)

  • Right to Know: You can request details about the personal data we’ve collected, the sources, purposes, categories shared, and with whom it was shared.
  • Right to Delete: You may request deletion of your personal information, unless retention is required for legal or operational purposes.
  • Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal data. (Note: Optimus Lux does not sell personal data.)
  • Right to Non-Discrimination: We will not deny services, charge different prices, or offer different quality based on your data rights choices.
  • Right to Limit Use of Sensitive Personal Information: You may request that we use your sensitive data (e.g., login info, financial details) only to deliver requested services.

Verification Process: Before fulfilling a request, we’ll confirm your identity by matching the details you provide with our existing records. If needed, additional steps may be taken to verify your identity or the authority of an authorized agent acting on your behalf.

How to Submit a Request: To exercise any of these rights, please contact us at [email protected]. We will respond within the timelines required by applicable law.

For full details on how we collect, use, and protect your personal data, please review this entire Privacy Notice.

13. Privacy Rights for Virginia Residents

Brief Overview: If you are a resident of Virginia, you may have specific rights under the Virginia Consumer Data Protection Act (CDPA) concerning how your personal data is accessed and handled.

Virginia Consumer Data Protection Act (CDPA) Privacy Notice

Under the CDPA:

  • “Consumer” refers to a Virginia resident acting in an individual or household context (not in an employment or commercial setting).
  • “Personal data” means any information linked or reasonably linkable to an identifiable individual, excluding de-identified or publicly available data.
  • “Sale of personal data” refers to the exchange of personal information for monetary consideration.

If you meet the definition of a consumer, you have the following rights regarding your personal data:

  • The right to confirm whether we process your personal data.
  • The right to access the personal data we hold about you.
  • The right to correct inaccuracies in your data.
  • The right to request deletion of your data.
  • The right to obtain a copy of your provided personal data in a portable format.
  • The right to opt out of targeted advertising, data sales, or profiling used for legal or similar decision-making.

Important Notes:

  • Optimus Lux does not sell personal data and has not done so in the past 12 months.

Exercising Your Rights

You may submit a request to exercise your rights via the contact information provided at the end of this notice. If you use an authorized agent, we may require proof of their authority to act on your behalf.

Identity Verification

We may request additional information to verify your identity or that of your agent before processing your request. If needed, we may also contact you through existing account details.

We will respond to verified requests within 45 days. If additional time is required, we may extend the response period by another 45 days and notify you of the reason for the delay.

Right to Appeal

If we decline your request, we will provide an explanation. You have the right to appeal this decision by contacting us again. We will respond to all appeals within 60 days, including a final explanation and your additional options if applicable.

14. Do We Update This Privacy Notice?

Brief Summary: Yes — we may update this Privacy Notice from time to time to reflect changes in laws, technology, or our practices.

We reserve the right to modify this Privacy Notice as needed. Any updates will be indicated by a revised “Last Updated” date at the top of the notice and will take effect immediately upon posting.

In the event of material changes, we will provide clear notice—either by displaying a prominent announcement on our website or by contacting you directly through available communication channels.

We encourage you to review this Privacy Notice regularly to stay informed about how we protect your personal data.

15. How Can You Reach Us Regarding This Privacy Notice?

If you have any questions, concerns, or requests related to this Privacy Notice or how we handle your personal data, please contact us using the details below:

We aim to respond promptly and in accordance with applicable data protection laws.

16. How Can You Review, Update, or Delete Your Collected Data?

Depending on the privacy laws applicable in your jurisdiction, you may have the right to access, correct, or request the deletion of the personal information we have collected about you.

To exercise any of these rights, please contact us using the details provided in the "How Can You Reach Us Regarding This Privacy Notice?" section above. We will review your request and respond in accordance with relevant data protection regulations.